Head of Product Marketing - Insurance - Worcester
Key Words: Product Marketing, SaaS, primary market, secondary market, B2B, FinTech, InsurTech, 7Ps and Product Development
This fast growth InsurTech is currently searching for a Head of Product Marketing to sit between the product development and marketing teams. You will be responsible for developing best in class products in the industry and owning the go-to-market activities.
- Build a Product Marketing function to connect the Product Development and Marketing Communications teams
- Manage the primary and secondary market research and analysis functions
- Creation of content through various online and offline channels
- Manage the budget, sales and communication initiatives including white papers, case studies and pricing tools
- Good Product Marketing experience
- Experience building and leading a team
- Experience in primary and secondary markets
- Knowledge of customer-facing programmes
- Insurance, FinTech or SaaS experience is required
If that sounds of interest to you or someone in your network, that would be willing to relocate please get in touch with Elli Gkoritsa at Twenty Recruitment.