This is an opportunity to join a private equity backed organisation who are undergoing major transformation to a digitally focussed model.
This is a Digital Manager position with a focus on technical marketing, SEO strategy, Google Analytics and leading a non-digital business, who has gone through an acquisition, through a digital transformation.
- Manage and lead a team of 3 people spanning digital marketing and digital analytics
- Demonstrates a transformational track record of implementing a digital strategy within a non-digitally focused brand
- Has operated internationally in a diverse business of varying degrees of operational maturity
- Experience building a digital marketing strategy focused on search, lead generation, SEO, PPC, user journeys and attribution/measurable ROI
- Have numerical data from previous projects to explain influence on ROI / traffic etc.
- Has the ability and desire to create high impact and generate incremental business decisions
- Strong experience in Google Analytics, SEO strategy, A/B Testing and Data Analytics is critical for success in this position